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Wednesday, August 31, 2011

cialis, wtf?

Ok, this is real life.  Real life in the Advertising age:

"Mom, why does someone have bathtubs outside?"  my small asked.  At the time, I had absolutely no idea what the hell he was talking about, so I think I gave him the standard answer I always give when my smalls want to know why this or that is "different"...  "Everyone has different taste, sweetheart.  That's why life is interesting".

It sounds like an answer out of a book.  Whatever.

Anyway, I had no idea what he was talking about (or at least, I think this is what he was talking about) until last night...

Cialis.  Know what that is?  Well if you're a guy, and your beard is turning gray, in addition to the hard parts getting soft, Cialis might be your friend.  Translation:  It gets parts working so that sex is possible.

Now, it seems logical that to advertise such a product would require the allusion to sex: Romantic scenarios, like two people in a jacuzzi, a romantic dinner, all the trite situations that say, "SEX".

Never, not in my wildest dreams, has it ever occurred to me that claw-feet bathtubs are sexy.  It has also never occurred to me that someone sitting alone in a claw-foot bathtub staring into space says, "Sex".  And surely, 2 individuals sitting side by side in parallel claw-feet bathtubs, staring out at the ocean, could NEVER be a euphemism for sex.

Ever.

Not even holding hands across the separate bathtubs (as they try to do in the commercial) can solve that.  They're sitting in 2 separate bathtubs, people!   What you wanted to make people think of, associate, or come to mind would have happened in ONE bathtub.

Not to mention, who the hell has 2 bathtubs outside on a deck overlooking the ocean anyway?  Who?

Clearly, advertisers have lost they're minds or they've forgotten how to "do it".









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3 comments:

  1. Ahhhh...yeah...you mean everyone doesn't have a bathtub outside on the porch? I better take both of ours in..

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  2. Hilarious! What will they think of next?

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  3. Explanation (from a professional ad person): It's a more feminine take on the "masculine" Viagra:
    http://www.brindlemedia.net/2009/08/bathtub-symbolism/
    The TV ad
    http://www.youtube.com/watch?v=cDLTtUAdm10
    More discussion
    http://scienceblogs.com/effectmeasure/2009/01/cialis_whats_with_the_bath_tub.php
    Tub? Warm bath? Peaceful... sleepy... sex... later... zzzzzzzzz.

    ReplyDelete